Recently, I needed to find a way to track all the social media feedback for a particular brand. I searched for web services, software, etc. I could not find a proper service or a proper service/software at a good price. So, I created one.

I call it “brand eye” (you can call it as you like). Here is what I’ve done:

1. Register a Yahoo account (if you already haven’t one) and visit pipes.yahoo.com
2. Start creating a pipe and add a “Fetch Feed”.
3. In the “Fetch Feed” add the urls:
   • the feed from a search result from search.twitter.com (as many as you want);
   • the feed from a search result from blogsearch.google.com (as many as you want);
   • a feed from a Google search (you can create one through open.dapper.net) (as many as you want).
4. Under the “Fetch Feed” add the operator “Sort” from the left menu in Yahoo Pipes.
5. Sort the feeds by date.
6. Link the “Fetch Feed” to the “Sort” and the “Sort” to the “Pipe Output”.
7. Create the pipe and get its RSS.

This is a very simple way to track what your customers say about your brand.

I could not find a way to integrate a facebook search, so I’ll be glad if someone tells me how to create a RSS from a facebook search. It is just a matter of time.

Anyway, this is a very simple (yet not perfect) way for technically not savvy guys to track brands in the net.

You can try it.

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