If you are interested in social media, you can find a lot of stuff in the net about it. Sites, magazines and “thinkers” can offer you a lot if tricks, to-dos, must-haves, checklists, etc. They all offer you “the key” to “the success”.

The problem is that there isn’t a “one way” or something like the “ultimate social media guide”. There can’t be…

Remember, guys, the key to social media is communication.

Now, here is the “non strategy” strategy you should use if you want to be successful with social media.

1. Read all you can find about the topic you are interested in.
2. Write down or just remember the “advices” which commonly repeat in the articles.
3. Study the good practices and examples. What/Why/How they did it and what was the effect.
4. Write down your goals and see if they can fit in any of the cases you have learned.
5. Make a strategy based on what you have learned, but this strategy should be only for a start.
6. Start executing your strategy and wait for the first feedbacks.
7. Analyze the first feedbacks and if necessary make changes to the strategy.
8. Continue executing your strategy and always ask for/look for feedback.
9. Analyze the feedback and make corrections.
10. Repeat step 9

Social media is all about being communicative and creative. There cannot be “hard” rules you have to follow. I am just giving you example of that.

Do not worry to experiment. Do not worry to make mistakes. Just find your own convenient way to create something that matters to people, be open to the feedback and respond to it.

Related posts:

1. Social media revolution?!
2. What have you shipped?! WTF?!
3. How to create a free “brand eye”