What is this “social drift” thing about?!

According to social epidemiology, social drift, part of drift hypothesis, is:

A term used in social epidemiology, referring to movement down the social scale consequent on long-term sickness, which contributes to the of tnoted concentration of sick persons in the lower social groups… (source)

I would like to see it a little bit different.

Drift is generally a slow change in course or direction that anything is driven, forced or urged along. Social, on the other hand, refers to society, living in society, social life and characteristics of living organisms in the context of their interaction within the collective co-existence. So, I’d like to think of social drift as:

The tendencies of changes in social life, relations and interactions within a society. The slow change in major processes flagged by elemental tendencies in the modern world.

You have all these psychologists, anthropologists, sociologists, etc. And you have all these social media/networks/marketing/PR specialists, etc. But you don’t have it all combined and you don’t know that it was impossible to have it all combined. Until now…

The mission of Social Drift is to give you the point of view you’ve always missed. Media, social media, technology, marketing, psychology, sociology, networking, social networking, PR, economics, politics, behavior, interaction, etc. Point of view combining all the crucial competencies in one place. A tough task, huh?